About the Company

“1423 naive water” is one of first pioneer
in multi branded boutique since 2004,
first generation for multi-branded boutique in South Korea.
The boutique is located in the place called Apgujeoung,
where the richest & fashion forward people in Seoul live in With its unique insight in trend.
1423 naive water has been successfully introduced
numerous brands in Korean fashion market
and help their distribution by developing brand value.

CEO

The representative for “1423 naive water s.r.l”, Ms. Cha
is known as having Midas touch for up coming
fashion brand in Korea fashion industry.
Mr&Mrs Italy was one of her work that she promoted
the brand by exposing top celebrities
with their items and the volume of sales surged up
to 4million dollars in one year.
Ms. Chohee Cha has enormous power in fashion media
such as W,ELLE, VOGUE magazine
and solid network among top celebrities.